Nowadays, it's becoming easier to get your own web page, regardless of the purpose of it. Even if you have no experience designing or programming one, you can find some websites that offer templates and domains for free, including some very basic SEO tools as well. Of course, in exchange for some space for ads. So, it doesn't matter what do you want to advertise or show on the internet, you just need an electronic device with access to the web and some time to spend on.
However, if you already dedicated some time to create this website, there might be a couple of goals to pursue, such as appearing on top of the search engine lists and getting lots of hits. One equally important factor to considerate is the length of time the user displays your pages and stays interested in your content.
All websites have different capabilities to attract. This means, we know that all web pages are created to attract prospects, either to sell something or share information. Nevertheless, for this to happen, they must be seen and be able to get the viewers hooked on them. I see everyday hundred of websites that show up very well ranked by search engines, yet when you click on them, they seem to be made as a "must do" instead of a "will do", which is easily noticed on the static/informational websites in contrast with the dynamic/interactive ones.
On the one side, the informational websites don't care about the experience of its visitors, they merely want to show (not always share) specific information, which is acceptable for big companies with big names that are usually found through a specific search from an "already-hooked" prospect.
On the other side, the dynamic websites focus their efforts on creating interaction with its visitors, by using diverse tools. For example: videos, free trials, chats, free samples, among others. By this means, the experience of the prospects and the outcome of the interaction visitor-webpage can be substantially improved. Is it not easier watching a 2-minute video than reading a whole text on the computer screen? Am I not better informed about a product by trying it for free by myself or by getting a preview or customized samples of it? Both are just a couple of inquiries that all online marketers might answer. Additionally, if the website is well thought, the tools mentioned above can be also linked with adequate lead-pages and the success of the website be optimized.
Today, small and midsize companies can't afford to give out a share of the market because of a non-attractive website, they must fight to get the preference of the prospects over thousand of other competitors that might offer the same or a similar product on the web, and getting more hits by performing an extraordinary SEO setup and strategy is clearly not enough. They need information of their customers to draft profiles and need to interact with customers to duly adequate their offer. Both of them, let us know our customers better, get closer to them and win their loyalty, which in effect, creates a competitive advantage that is hard to defeat. Some companies already noticed that and started to apply these changes on their online marketing strategy, so it's just about time, that the companies that won't do it, start losing valuable terrain that might be very hard to regain.
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